Christianity meets high street consumerism in Christmas ad which ChurchAds.net is planning to display in shopping centres. A trendy nativity scene will be used in a poster aimed at reminding Brits that Jesus is the true meaning of Christmas. Christian charity Church-Ads.net launched the poster for its Christmas advertising campaign last week. It shows the nativity scene with ‘trendy twenty-somethings, designer fashion and luxury gifts’, as part of its ‘Christmas starts with Christ’ promotion, which is now in its third year. In the poster, the shepherds are represented by a cycle courier and plasterer. The wise men are shown as three successful entrepreneurs and their gifts are iconic ‘treasures’ of modern culture: a Swarovski crystal perfume bottle, a Fabergé egg and a replica Damien Hirst skull. All are ‘sharply dressed’.

Pray: that this initiative will raise awareness that Christmas is about Christ. (Rom.16:6)

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